Clockswise is a modern brand of high quality clocks. The client wanted a minimalist design that’s immediately striking. After exploring a few options, we settled on a logo whose main feature is the clock hands forming an uppercase L.
![](https://cdn.myportfolio.com/9b01ae8a-4068-4a1d-84be-8900365e57a9/a3fbe927-c4c1-4d7f-80ab-761d4dc7ce35_rw_3840.jpg?h=c276901290c157e3fc1cb9d5ebc40930)
Original Concepts
![](https://cdn.myportfolio.com/9b01ae8a-4068-4a1d-84be-8900365e57a9/57b05484-5910-4708-9731-a2d1f5677963_rw_600.jpg?h=26b67ca6d1a04b7b884c8e07848c2ea0)
![](https://cdn.myportfolio.com/9b01ae8a-4068-4a1d-84be-8900365e57a9/2f8c6d29-1420-4172-bfed-e7503da75f5d_rw_600.jpg?h=2cddbb6567d0dae4b2ac33cad4cdd7b7)
![](https://cdn.myportfolio.com/9b01ae8a-4068-4a1d-84be-8900365e57a9/30f76efd-9b8c-4737-b959-c0ff06dc4729_rw_600.jpg?h=31af1ed6b2df53b4390561b0ad5bd70f)
Design Variations
![](https://cdn.myportfolio.com/9b01ae8a-4068-4a1d-84be-8900365e57a9/8cbd9f1b-652d-4a5b-ac02-b57cc01b2782_rw_3840.jpg?h=ab14b6f7846dd9706d3852255d7f7604)
Final Logo Design
![](https://cdn.myportfolio.com/9b01ae8a-4068-4a1d-84be-8900365e57a9/169a0f4d-4fd8-4fcb-b5a5-1e640a80c9ce_rw_1920.png?h=d213953be6da6824c44aab65af09cd79)
![](https://cdn.myportfolio.com/9b01ae8a-4068-4a1d-84be-8900365e57a9/8a342e60-2d90-49b4-a79c-a846f15619c6_rw_1920.jpg?h=21c59e9923ba7ceb6082e4d54185c838)
![](https://cdn.myportfolio.com/9b01ae8a-4068-4a1d-84be-8900365e57a9/d77b738c-dbef-4a5d-917a-e3949d261733_rw_1920.jpg?h=df7ad43a161d4a8afe67141f52b45c62)