Decorative Gifts is an upscale boutique selling home decor, babywear, fine judaica, and more. Founded in 2012, after ten years of business it was time for a refreshed logo and brand identity. We upgraded the logo to a modern, minimalist style, with a geometric D and G forming a bow.
![](https://cdn.myportfolio.com/9b01ae8a-4068-4a1d-84be-8900365e57a9/ea0087e5-a1ce-493b-82d7-63f8bb348afb_rw_3840.jpg?h=c359230eae62c04b22a316825ae17bf9)
Old Logo
![](https://cdn.myportfolio.com/9b01ae8a-4068-4a1d-84be-8900365e57a9/52d7538e-334e-4a51-a49e-29264a3bbae4_rw_1200.jpg?h=11ff1b46927bfdb4ae41edbcd58486ae)
Design Variations
![](https://cdn.myportfolio.com/9b01ae8a-4068-4a1d-84be-8900365e57a9/2855ba7d-44cc-4318-8aed-f244141d9ad2_rw_3840.jpg?h=2592a77ac3dfb76e0779736f6ee98d7c)
Final Logo Design
![](https://cdn.myportfolio.com/9b01ae8a-4068-4a1d-84be-8900365e57a9/b479b37b-f465-41c6-bf8d-dab479e1e61d_rw_3840.png?h=b0af45a11651955f93d242dd52fa30d4)
![](https://cdn.myportfolio.com/9b01ae8a-4068-4a1d-84be-8900365e57a9/a1cc53ff-c97b-4461-8778-4ff468173a98_rw_1920.jpg?h=4f708ae7df8622097816cd7c152f33cc)
![](https://cdn.myportfolio.com/9b01ae8a-4068-4a1d-84be-8900365e57a9/2a11f466-19b5-4a99-b50d-af367706aca3_rw_1920.jpg?h=ffd94202c9b847dcd8536d7621d96e37)
![](https://cdn.myportfolio.com/9b01ae8a-4068-4a1d-84be-8900365e57a9/01c2a6b8-e4f3-4ad4-a066-d5daec6a3340_rw_3840.jpg?h=e3b0325df9fcdfe333c0f8804e2a259a)
![](https://cdn.myportfolio.com/9b01ae8a-4068-4a1d-84be-8900365e57a9/e4c58ad5-9065-4289-86f4-1dd000f1b3fe_rw_3840.jpg?h=add71abd7d67a2c48beeac779b1b41f4)